Cute Marketing Scheme

[ragingfish]

Received what I thought was a wedding invitation in the mail the other day. Couldn't figure out who I knew in Georgia that was getting married...Opened it up, and this is what I had: Very entertaining...corny...but probably effective!

Attached files

[ShotInTheDark]

my wife is the regional manager for cingular, and since we didn't have at&t around here nothing changed,but let me take this oppurtunity to welcome you to the largest wireless carrier in the us.

[nismo]

Yes, I have AT&T. It was alright. But now, it's definitely getting better Inder

[wicked1981]

Yep I have AT&T and notice the change last month when I walked in the store to check out phones and there were Cingular posters all over. Even the employees were wearing Cingular shirts.

[ZubenElGenubi]

I got one of those...right after I got this huge catalog-like mailer talking about the merger. Personnally, I think it was a waste of money. It offered no new information and didn't impress me one iota. I wish I could have a refund for the cost of one of these things. The merger's supposed to realize savings by reducing cost. What...did some marketing guy/gal fear that they were going to lose their budget and instead decided to blow it all on this? Sheesh.

[ragingfish]

Quote, originally posted by ShotInTheDark »my wife is the regional manager for cingular, and since we didn't have at&t around here nothing changed,but let me take this oppurtunity to welcome you to the largest wireless carrier in the us.I gotta say, I've been ready to trade in my AT&T handset for a cingular for a while now...There are only two things stopping me...one, I have a far better rate plan through AT&T than I can get via cingular...and (B), Orange charges for incoming text messages! I'm a huge texter, and I feel that's insanity! I can't fathom how any carrier charges for incoming text messages...AWS always made them free...and I just pay a $5 for 100 outgoing...But then again, AT&T's spotty coverage around my house (9 out of 10 times my phone locks onto a cingular tower before an AWS tower) makes me wanna ditch AWS fast...plus my phone has been nothing short of a nightmare...Does anyone know if Orange would charge me an activation fee to migrate to one of their plans?

[Turbo5Speed]

I bet the kids'll look like two-ways

[chewy999]

That kind of mail definitely grabs attention, even if it feels a bit cheesy. I've been noticing more creative approaches in marketing over the last few years, especially when companies want to cut through the noise. Sometimes the personal touch is missing, though, and you can tell when it’s just a mass-produced gimmick.