Seth Godin on 'The Difference between Marketing and Sales'

[kostby]

Quote, originally posted by Seth Godin's Blog »The difference between marketing and salesMarketing tells a story that spreads.Sales overcomes the natural resistance to say yes.If you don't pay the salesforce (because you go direct, or you go free), then who is going to do that for you? The only answer that occurs to me is, "your users/fans/customers."This means that a critical element of any strategy that ditches the salesforce is to figure out how you will empower and encourage your customers to take their place. Easier said than done.My take: G(overnment)M(otors)/Pontiac apparently depended upon the thousands of fans/customers here at GenVibe to be the salesforce, because they did virtually nothing in the way of marketing the Vibe for most of the period between mid 2002 and 2008.Link to Seth's Godins pretty thoughtful blog on vendors, customers, relationships, marketing, advertising, and getting into the space between your ears is here --> http://sethgodin.typepad.com/