I used the Mar-Hide rubberized spray on undercoating on the plastic wheel well liners in the front fenders, and it has reduced the tire/road noise quite a bit. The unsceintific way I measure the noise reduction was by turning the radio volume down as far as posible and still understand the talk radio guy, before and after the undercoating. I used 2 cans ($3.89 a can) on each side, letting it dry between cans. I also sprayed it into the inside of the strut tower. I think the hard plastic liners were acting like a kettle drum and amplifying the road noise. Pretty easy and cheap improvement.
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