Well okay it came off this morning with the use of the puller only - I think using the puller yesterday along with the penetrating oil overnight must have loosened it enough to break it today. I forgot to put on the lug nuts as per the puller instructions and the rotor pretty much flew off the hub and I caught it before it fell off. Never seen anything flying off like that.
This is the puller I bought for the job based on the large number of good reviews -
http://www.amazon.com/OTC-6980-Heavy-Br ... roduct_top" onclick="window.open(this.href);return false;
As for the technique in the video - I cannot imagine putting pressure on one side when trying to pull off something is a good idea. I think the only reason it is that way is due to the design of the bracket. I saw a different video where the guy uses this technique and repeats at regular intervals by rotating the hub and eventually it popped off.
I one was removing a bearing from an electric polisher on my 20 ton press and did not realize it had got cocked to the side. Needless to say the bearing broke before it came out. I'm now very careful about applying even pressure around the thing being pulled during a pressing/pulling process.