Chevy is no more...

[ColonelPanic]

GM kills Chevy... That is, Chevy is now a dirty word so you're supposed to say Chevrolet.Quote »We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," said the memo, which was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the G.M. division's vice president for marketing. "When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding," the memo said. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer." (um, isn't Coke short for Coca-Cola?)They later backtracked:Quote »"We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover 'Chevy'Sounds like GM marketing has too much time and money on their hands! http://www.huffingtonpost.com/....htmlh ... co...6/c/1

[KNINE]

Government money.

[VforVIBE]

[scherry2]

that's just stupid. you would think that if its the everyman brand you would go with "chevy".$.02

[KNINE]

$0.04

[jake75]

My theory - it is a hoax - the ad agency thought all of that up to generate a lot of free publicity.

[ou.grizzly]

Too many syllables in Chevrolet for me to say

[tribalman]

oh..... i was hoping chevy was going under and that transformers 3 was going to have other brands, guess not. ; ; i was given the option to put my car in a list to possibly use my car in t3, but i turned it down. figured being a pontiac and all in a chevy movie i wouldn't be selected, plus the scratches.

[ramenboy...]

hey josh!! when did you become a genvibe god?!?!?!?!!? i missed it! congratulations!!anyways, if its not a hoax, this is the kind of GM logic that put pontiac under. what are they thinkin....

[tribalman]

Quote, originally posted by ramenboy... »hey josh!! when did you become a genvibe god?!?!?!?!!? i missed it! congratulations!!anyways, if its not a hoax, this is the kind of GM logic that put pontiac under. what are they thinkin....happened in may, i wanted my 1000th to be a "my car is payed off" post, but it was a week without posting to help others and it was killing me. my 1000th was actually just that, a post to help someone. xDhm.. maybe chevy... ooops. chevrolet should start advertising "buy Chevrolet because BUMBLEE SAYS SO!"

[djkeev]

Well, years ago Datsun did it, transformed into Nissan.Look at the Bell System and their list of name changes to the current VerizonLook at AT&T wireless, I've been a customer since the cell phone was created, I've been with the same company and I'm on my 4th or 5th provider name! Yet they survive......and thrive.It CAN be done but it begs to be asked WHY do it.Dave

[Toasted7]

Quote, originally posted by tribalman »hm.. maybe chevy... ooops. chevrolet should start advertising "buy Chevrolet because BUMBLEE SAYS SO!"Who's BUMBLEE? Is that any relation to BRUCELEE?

[tribalman]

look at my post times, i'm allowed spelling mistakes.

[ponta2147]

Quote, originally posted by djkeev »Well, years ago Datsun did it, transformed into Nissan.Look at the Bell System and their list of name changes to the current VerizonLook at AT&T wireless, I've been a customer since the cell phone was created, I've been with the same company and I'm on my 4th or 5th provider name! Yet they survive......and thrive.It CAN be done but it begs to be asked WHY do it.DaveTotally off topic BUT my dad is the same way with phones, been with AT&T since the beginning of the cell phone and gone through all the name changes... he can't even get a phone in-store because they classify him as a "foundations account" that is usually only reserved for businesses now lol! Ok back to the topic... The example of comparing "Chevy" to "Coke" in terms of brand consistency is hilarious, as the OP said "Isn't COke short for Coca-Cola?" I mean if they *really* wanted to be true to the brand they'd go back to the old Chevrolet letters

[KNINE]

Quote, originally posted by ou.grizzly »Too many syllables in Chevrolet for me to sayI'm surprised you can spell it. No no. Please don't banish me Mr. Moderator. Just Kidding!

[ou.grizzly]

Quote, originally posted by K-NINE »I'm surprised you can spell it. No no. Please don't banish me Mr. Moderator. Just Kidding!You are right, my grammar and spelling is atrocious

[ou.grizzly]

To debate the whole Coke and Coca-Cola deal, Coca-Cola's original recipe did have cocaine in it at one time.

[jimincalif]

"drove my Chevy to the levy but the levy was dry...""Yeah like a picture she was laying thereAnd moonlight dancing off her hairShe woke up and took me by the handWe made love me in my Chevy vanAnd that's all right with me""I remember when rock was youngMe and Suzie had so much funHolding hands and skimming stonesHad an old gold Chevy and a place of my ownBut the biggest kick I ever gotWas doing a thing called the crocodile rock"If they were serious, GM deserves to go bankrupt again.

[djkeev]

Quote, originally posted by ou.grizzly »You are right, my grammar and spelling is atrocious "You are right, my grammar and spelling ARE atrocious."If you had chosen one item, grammar or spelling, than the singular IS could have been used. (Great, now I'm going to be banned!! I almost came close with my car color opinions just this week! Not to mention hijacking threads )Dave

[scherry2]

GM on dont-call-them-Chevy-memo: OopsAutomaker had circulated directives telling employees not to use nicknameBy Jeff Karoubupdated 1:15 p.m. ET, Thurs., June 10, 2010DETROIT - Turns out you can take your 'Chevy to the levee' or any other darn place you please.General Motors Co. on Thursday backed off a "poorly worded" internal memo that asked employees to refer to the brand only as "Chevrolet" in an effort to create consistency.GM says in a statement that it "in no way" is discouraging anybody from using the name Chevy. The internal memo was part of an effort to develop a consistent brand name as it tries to broaden its global presence.There have been many pop culture references to Chevys. Perhaps the best known is in Don McLean's "American Pie." Its signature sing-along chorus begins, "Bye bye, Miss American pie, drove my Chevy to the levee but the levee was dry."Copyright 2010 The Associated Press.

[ned23]

ROFL. Like "Chevrolet" is soooo much more "upscale"