New Pontiac Marketing Director was 2003 Vibe brand manager

[kostby]

Could it possibly be? Could Pontiac stop treating the Vibe like the naughty red-headed stepchild and start actually MARKETING our cars???Quote »Pontiac Selects Director of MarketingJuly 12, 2007 By Steve MillerDETROIT -- Craig Bierley is the new marketing director for Pontiac effective immediately, replacing Mark-Hans Richer, whose departure was announced earlier this week....Bierley comes from General Motors’ GMC brand where he was product director and truck marketing manager.Bierley has had the unenviable job of defending GMC’s large truck line as gas prices have increased over the past two years. But he has also enjoyed the success of the GMC Acadia CUV, which came out earlier this year.Bierley was also the brand manager for the 2003 Pontiac Vibe. As part of his job, he has met regularly with the media, allowing that he will be at least as savvy as Richer, whose legendary availability was notable....“Craig knows his way around Pontiac, and that will make this an easy transition,” said Pontiac rep Jim Hopson. “He was brand manager for the Grand Am and also worked on the Bonneville in the ’90s.”Bierley has also stated publicly the importance of the Gen Y buyer, just as Richer had in attempting to woo younger buyers via less traditional marketing plans, including the all-Internet launch for the Pontiac G5 last summer.“[The Pontiac Vibe] will help us broaden our appeal with younger buyers," Bierley told Knight Ridder in January 2001. "Gen X and Gen Y are the fastest-growing segments of the population, especially Gen Y. They'll exert an enormous influence on the marketplace."...Link to full Brandweek article --> http://www.brandweek.com/bw/ne...10964

[coldmm803]

i hope that they start marketing the vibe but only time will tell. that quote at the end of your post was from 2001 which was 2 yrs before the vibe came out. how many adds were made for the vibe once it did come out, i dont think it was very many. i was introduced to the vibe thru an issue of car and driver when it was compared to the VUE which also came out at that timei dont agree with Richers marketing of the g5 only being online, i cant say that i remember seeing any adds for it

[KNINE]

I never know the G5 existed untill I saw a funny looking Cobalt driving down the street one day.

[NascarXprt]

Quote, originally posted by K-NINE »I never know the G5 existed untill I saw a funny looking Cobalt driving down the street one day.haha yea i hope they start do good advertising for us.

[Toasted7]

Did they start marketing the Vibe yet? If they did... I wasn't aware of it. I got asked at a Cincinnati Reds game last week what kind of car I was driving. Someone in the parking lot was looking at my car and had no idea what it was. When I told them it was a Pontiac Vibe they said "No way! I've seen those before and this looks nothing like it... it looks way better."No marketing like your own marketing... got Vibe?