Ford to End Production of Taurus

[ragingfish]

Quote »End of Ford Taurus closes eraThe car's 21-year run notches almost 6.7 million in sales when it halts production in '06.By Eric Mayne / The Detroit News The Taurus trend � Acknowledging its aerodynamic styling, Taurus was introduced to the public at MGM Studio's Sound Stage 85 -- where "Gone with the Wind" was filmed � Production was launched in 1985, as a 1986 model � 1989 marked introduction of the first Taurus SHO model, short for Super High Output � Taurus received a styling update in 1992, resulting in its highest-ever annual sales of 409,751 � From 1992 through 1996, Taurus was America's best-selling car � 1996 marked another redesign, and a sales spike of 401,049 units � 1999 was the last model year for Taurus SHO � Through March of this year, having been relegated primarily to fleet status, Taurus was on pace to sell just under 187,000 units The last Ford Taurus will roll off the assembly line in the first three months of 2006, ending a 21-year run that has racked up nearly 6.7 million total U.S. sales. The news was relayed to employees at Ford Motor Co.'s Atlanta plant in an April newsletter distributed by United Auto Workers Local 882. With its jellybean shape, the debut 1986 model helped revolutionize American car design and pull Ford out of a financial tailspin. By 1992, it was the country's best-selling car -- a title it held for five consecutive years. But in recent years, as sales have waned, Ford has been pushing the Taurus out of its retail lineup and into the fleets of rental car companies. It is being replaced in dealer showrooms by the Ford Fusion, which debuts this fall. The end of Taurus production robs Ford's Atlanta assembly plant of its last product. Production of the Mercury Sable, a Taurus twin, ends this month -- and no new product has been earmarked for the plant, which opened in 1947 and employs nearly 2,000 hourly workers. "We all know the plans are to stop running the Taurus during the first quarter or 2006," the UAW bulletin said. "Get yourself in a good financial situation and prepare yourself for the worst-case scenario. We are doing all we can." Ford would not confirm when Taurus production will end and declined comment on Atlanta's future. Widespread speculation has the automaker updating the site by installing its flexible manufacturing system. Ford has said it wants up to 75 percent of its North American assembly sites to feature flexible manufacturing capability by the end of the decade. Already installed in locations such as Dearborn and Kansas City, the system enables simultaneous production of several different products based on two or three basic designs. This saves time and money during model changeover. Speculation about Atlanta has centered on production of a sport wagon and a pair of Lincoln cars based on the underpinnings of the Ford Five Hundred sedan. Ford began production of the Five Hundred in Chicago last year after the plant stopped building the Taurus and Sable. The automaker installed flexible manufacturing technology at Chicago where workers build the Mercury Montego sedan and Ford Freestyle crossover vehicle on the same line as the Five Hundred. Ford has been discussing future investment in Atlanta with officials in Georgia. News that the Taurus era is nearing an end was met by mixed reaction. "It was a good car," said Mike Sereni, general manager of Jorgensen Ford in Detroit. "It still is. People still like it." While most units are sold to rental car companies, it remains available as a retail offering. More streamlined than its predecessors, the 2005 model is on pace to record just under 187,000 sales for the year. Where will Taurus buyers go? Sereni said they will migrate to the Fusion, while Taurus owners who are looking to move upscale are more likely to buy the larger Five Hundred. "We'll be able to satisfy both ends of the market," he added. The Fusion will share its underpinnings with two other 2006 products -- the Mercury Milan and Lincoln Zephyr. All three will be built in Mexico. The original Taurus, with its rounded corners, was a stark contrast to the sharp-edged designs of competitive products. Workers at Ford's assembly plant in Chicago were so shocked they thought their jobs were jeopardy. "I remember when that came out," said Bryon Fitzpatrick, chairman of transpiration design at Detroit's College for Creative Studies. "It was a real departure for an American car with all that oval shaping. I found it annoying." But the look captured the public's imagination and Ford humbled competitors such as Toyota Motor Corp. and Honda Motor Co. The Japanese automakers had begun to dominate the midsize car segment. "In some respects, you could almost characterize it as a car that helped save the company," said Joe Phillippi, principal of New Jersey-based Auto Trends Consulting Inc. "It was certainly considered revolutionary at the time. It was exactly what Ford needed." In 1989, Ford spiced things up by launching the Taurus SHO -- short for Super High Output. "In the glory days, it had quite a loyal following," said Brent Kanon, owner of Denver-based Pro Street Performance -- formerly I'll SHO U Performance. Few people will remember Taurus fondly, said Kanon and Fitzpatrick. But Sereni disagrees, adding the car has numbers on its side. "There will always be a sense of nostalgia about that car because there have been so many generations of buyers," he said.RagingCommentary: It's about damn time.

[tnpartsguy]

OH NO......what will the Ford Drivers drive in NASCAR???Wait a sec....there never was a 2 door Taurass.....nor is there a 2 door Dodge....ever notice that only GM builds what they race?Bye Bye Taurus.....can't say I'll miss you

[bud_one]

I bet the only people who are gonna miss the car are Ford techs...that car kept them busy I bet.... My wife had one before we got married and man it was a piece...

[kostby]

My wife still loves her '96 'symphony of ovals' Taurus that we purchased new in 96. No regrets here. Always wanted an SHO, especially after they started putting V8's in them!

[ragingfish]

I simply posted an unbiased factual article.My personal opinions of Ford and it's products has NOTHING to do with this thread. I'm not the only one here happy to see the model go.

[NSimkins]

Quote, originally posted by silverawd26 »Did I say it bothered me???? NO Take it easy killer.... No one is getting on ya.... No need for name calling. As Mike said, he was just posting fact - as he posts these threads related to brands other than Ford all the time.Quote, originally posted by ragingfish »RagingCommentary: It's about damn time.I agree. Time to put this model to rest.

[Jahntassa]

I've always hated the Taurus. From a style standpoint, and more recently, a 'stupidity in design' standpoint in terms of that radio oval. But hey..

[NSimkins]

Quote, originally posted by silverawd26 »Another thread gone wrongs. Easily corrected: back to original topic

[MJN2]

Quote, originally posted by tnpartsguy »OH NO......what will the Ford Drivers drive in NASCAR???Wait a sec....there never was a 2 door Taurass.....nor is there a 2 door Dodge....ever notice that only GM builds what they race?Bye Bye Taurus.....can't say I'll miss youIf you really want to be picky about that, Ford was the last one to build what they raced in Nascar.Ford had the last car, with the T-Bird, that was RWD, 2-door, and could be had with a V-8.The Taurus going away is definitely long overdue, IMO. I just wish that $*%*# 3.0 V-6 would go with it. Too many current and upcoming Ford/Mercury/Lincoln products are running it:Escape/Mariner500/MontegoTaurus/SableUpcoming Ford Fusion/Mercury Milan/Lincoln ZephyrFreestyleThose are the ones I can think of off the top of my head.

[nismo]

Yeah. That motor is way overdue to be gone. But isn't the Fusion supposed to have the Mazda 6 spec motor in it?Inder

[MJN2]

Quote, originally posted by TRD4reel »Yeah. That motor is way overdue to be gone. But isn't the Fusion supposed to have the Mazda 6 spec motor in it?InderIt's still being called the Duratec, so I can only assume it's the same 3.0 that they're putting in everything else.