GM to "Brand" it's models...

ragingfish · Post by **ragingfish** » Tue Apr 12, 2005 10:37 am

Quote Â»Detroit - In a move to link General Motors and its vehicle brands more closely, the company today announced that its corporate emblem will begin appearing on all recently-introduced and all-new 2006-model vehicles produced and sold in North America starting this month. GM vehicle brands include Chevrolet, Pontiac, Buick, GMC, Cadillac, Saab, Hummer and Saturn."The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them," said Mark LaNeve, GM North America vice president, Vehicle Sales, Service and Marketing. "Our own studies show that consumers place a tangible value on the General Motors name. They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics. Our recent announcement that StabiliTrak (ESC) and OnStar will gradually become standard features on all GM cars and trucks is a tangible illustration of what GM adds to the individual and unique character of our product brands. We believe the time is right to capitalize on those impressions, starting in North America."LaNeve noted that the GM badge conveys an important message to consumers. "The name 'General Motors' speaks to people," he said. "It is a name people trust. We've been in business nearly 100 years and we're the global sales leader. Research tells us that many of our most outstanding segment-leading vehicles are not associated by the customer to be part of the GM portfolio. Seeing that GM badge on vehicles evokes our heritage of leadership and makes an easy connection between our great lineup of vehicle brands and the company behind them."The move reflects the growing trend, uncovered in GM's own research as well as in surveys and studies conducted by private firms, that consumers seek closer identity with the brands behind their favorite products.The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at http://www.gm.com. This will surely be the first mod on my SKY. De-GM-badging.

kostby · Post by **kostby** » Tue Apr 12, 2005 2:42 pm

Quote, originally posted by ragingfish Â» This will surely be the first mod on my SKY. De-GM-badging. Ooooooo! You're getting a Saturn Sky when they're available? Did I miss something or was it part of the April Fools thread?

Raven · Post by **Raven** » Tue Apr 12, 2005 9:10 pm

I think the idea is good for Saab. Most people don't know it is owned by GM and it may help the poor sales figures Saab has been seeing in the North American market. As for the other brands as Ragingfish says, it's just another badge to remove.

Pablo1669 · Post by **Pablo1669** » Tue Apr 12, 2005 10:05 pm

I do not like their placement for the badge.Maybe just one, on the rear, like under the other ones back there would look fine.

ShadowRuleZ · Post by **ShadowRuleZ** » Tue Apr 12, 2005 10:59 pm

How long until every thing is GM and we don't have Chevy, or BOP?

Pablo1669 · Post by **Pablo1669** » Tue Apr 12, 2005 11:04 pm

Quote, originally posted by ShadowRuleZ Â»How long until every thing is GM and we don't have Chevy, or BOP?Well, if the "O" in BOP stands for Oldsmobile, we have already lost that one.

kostby · Post by **kostby** » Tue Apr 12, 2005 11:32 pm

Sorry. Old fart here. Got 'CRS' disease...Didn't the door sill of EVERY GM vehicle used to say 'Body by Fisher' and have a GM logo on it???

Pablo1669 · Post by **Pablo1669** » Tue Apr 12, 2005 11:35 pm

Quote, originally posted by kostby Â»Sorry. Old fart here. Got 'CRS' disease...Didn't the door sill of EVERY GM vehicle used to say 'Body by Fisher' and have a GM logo on it???probably way back in the day if it said body by fischer.

Kari · Post by **Kari** » Wed Apr 13, 2005 12:04 am

Quote, originally posted by Pablo1669 Â»probably way back in the day if it said body by fischer.Maybe not *that* far back, because I believe I remember the same thing...not sure on which vehicle, though, or what year it was. It wouldn't have been any older than an early 80s Buick Regal though...

Pablo1669 · Post by **Pablo1669** » Wed Apr 13, 2005 12:07 am

Quote, originally posted by Kari Â»Maybe not *that* far back, because I believe I remember the same thing...not sure on which vehicle, though, or what year it was. It wouldn't have been any older than an early 80s Buick Regal though...That could make it around 25 years ago.

Kari · Post by **Kari** » Wed Apr 13, 2005 12:08 am

Quote, originally posted by Pablo1669 Â»That could make it around 25 years ago. Yeah but I have issues with considering the time period I was born, "way back in the day"...LOL.And actually I think it was on our late 80s Buick Somerset, now that I think about it...

Pablo1669 · Post by **Pablo1669** » Wed Apr 13, 2005 12:12 am

Quote, originally posted by Kari Â»Yeah but I have issues with considering the time period I was born, "way back in the day"...LOL.Yeah, I was born in 81. I'd say it was more "back in the day" rather than "way back in the day"

ShadowRuleZ · Post by **ShadowRuleZ** » Wed Apr 13, 2005 12:45 am

Don't seat belts say GM on them?

Kari · Post by **Kari** » Wed Apr 13, 2005 12:56 am

The ones with the square, metal button in the center did, but the new ones with the red plastic button on the top don't...

redlava · Post by **redlava** » Wed Apr 13, 2005 9:25 am

Quote, originally posted by kostby Â»Sorry. Old fart here. Got 'CRS' disease...Didn't the door sill of EVERY GM vehicle used to say 'Body by Fisher' and have a GM logo on it???My '79 Malibu had that.

ragingfish · Post by **ragingfish** » Wed Apr 13, 2005 9:26 am

Quote, originally posted by ShadowRuleZ Â»Don't seat belts say GM on them?Not since the late 80's early 90's. They went away from those old-school seatbelts I believe because kids got their fingers caught in them...Quote, originally posted by silverawd26 Â»Good one... Unnecessary.Quote, originally posted by kostby Â»Ooooooo! You're getting a Saturn Sky when they're available? Did I miss something or was it part of the April Fools thread?I've wanted one very badly since I saw the first SKY (NOT the curve!) concept...now that I see the production version, I want one more. I am saving every penny I can towards one (I got 2 years to go), hence the reason I've more or less put a moritorium on Vibe modding for good. Not that there's much left I wanna do anyway.

ColonelPanic · Post by **ColonelPanic** » Wed Apr 13, 2005 10:42 am

Body by Fisher wasn't too long ago... My sister had an '87 Cavalier with that on the door sills... I believe mom's '87 Olds Ninety Eight she used to own had the same. My '82 Monte had the same. I don't think my '90 Cutlass had anything like that on it, nor did my '95 Corsica. So we're looking probably around the very late 80's when that disappeared... The seat belt buckles with the GM logo went away for good by the mid 90's. Remember the Dateline or whatever where you could hit the inside of the buckle (opposite side of the release button) and the seat belt would fly off? lol!"GM - Mark Of Excellence." lol!

Kari · Post by **Kari** » Wed Apr 13, 2005 10:49 am

Quote, originally posted by ColonelPanic Â»The seat belt buckles with the GM logo went away for good by the mid 90's. Remember the Dateline or whatever where you could hit the inside of the buckle (opposite side of the release button) and the seat belt would fly off? lol!Wow...nope, don't remember that one! Sure makes me feel safe since my '95 Buick Century had those very seat belts. I can't say I miss how scalding hot those things would get after the car had sat in the sun all day...

michaelgt · Post by **michaelgt** » Wed Apr 13, 2005 8:28 pm

I parked next to a Hummer H3 and noticed the GM logo badge with the H3 badge. It will be interesting to see how many stay on the vehicle.

Pablo1669 · Post by **Pablo1669** » Wed Apr 13, 2005 9:34 pm

Quote, originally posted by Kari Â» I can't say I miss how scalding hot those things would get after the car had sat in the sun all day...I probably have like 3 scars on my arms those those things getting so dang hot.

ToolGuy · Post by **ToolGuy** » Wed Apr 13, 2005 10:37 pm

I am sure a lot of badges will stay on vehicles, the average person does not de-badge. Will it help, maybe... Chrysler used to put their Star logo in the same spot on some cars not for the same reason though. Maybe GM should also go back the the GM badged key for every vehicle! That was used for decades!I do not think this is the answer to gaining market share though.Just another badge to add per vehicle and listen to the Unions complain it takes longer to build vehicles now.

Pablo1669 · Post by **Pablo1669** » Wed Apr 13, 2005 10:41 pm

Quote, originally posted by MiVibe-ToolGuy Â»I am sure a lot of badges will stay on vehicles, the average person does not de-badge. I was going to make note of that too... I'd bet that 97% of them stay on, because the everyday person doesn't bother to do stuff like that.Hell, just look around and see how many people allow their dealerships to tag the rear end of their car with their free advertisements.

kostby · Post by **kostby** » Wed Apr 13, 2005 11:39 pm

Quote, originally posted by Pablo1669 Â»Hell, just look around and see how many people allow their dealerships to tag the rear end of their car with their free advertisements.Well, I left the dealer tag on BECAUSE I didn't buy it from my local dealer. (I bought it from a dealer 70 miles away.) Every time I take my car to my local dealer for service, it reminds THEM of the dollars that got away! LOL

esjones · Post by **esjones** » Thu Apr 14, 2005 3:01 am

Quote, originally posted by MiVibe-ToolGuy Â»Maybe GM should also go back the the GM badged key for every vehicle! That was used for decades! During that era, Cadillac had their own key... "GM" on one side and the Cadillac crest on the other. The Caddy keys were also gold-colored. I remember the GM sticker on the inside of the door above the latch. I think that was universal across all brands and models.

GM to "Brand" it's models...

GM to "Brand" it's models...

Re: GM to "Brand" it's models... (ragingfish)

Re: GM to "Brand" it's models... (kostby)

Re: GM to "Brand" it's models... (ragingfish)

Re: (ShadowRuleZ)

Re: (kostby)

Re: (Pablo1669)

Re: (Kari)

Re: (Pablo1669)

Re: (Kari)

Re: (ShadowRuleZ)

Re: (kostby)

Re: (ShadowRuleZ)

Re: (kostby)

Re: (ColonelPanic)

Re: GM to "Brand" it's models... (ragingfish)

Re: (Kari)

Re: GM to "Brand" it's models... (ragingfish)

Re: GM to "Brand" it's models... (MiVibe-ToolGuy)

Re: GM to "Brand" it's models... (Pablo1669)

Re: GM to "Brand" it's models... (MiVibe-ToolGuy)