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Hmmm... Longhorn = Windows Vista?Quote »Microsoft's larger problem is that despite its powerful position in the market, it lacks a clear brand, one that Microsoft loyalists can spread informally to others. Vista, Frankel added, "is just another example of the world's most powerful software company exhibiting its lack of branding sophistication, which is too bad. If they had that branding ability, they could also be the world's most loved software company."http://www.technewsworld.com/story/44900.htmlWhat a name... It just doesn't have any "zing" does it? BUT you add 'Cruiser' to the end of 'Vista' and then, that's perfect! ..."That's not a piece of crap! That's a Vista Cruiser! You can literally.... cruise the vistas!" (removed)

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I was also thinking Vista Cruiser, I love That 70's Show.Anyway, I agree that it has NO zip to it at all. I would have preferred Longhorn to Vista. Oh well, I'd better learn to love it I guess, I'll be supporting that in a year or 2.

i too agree that the name is kind of silly. the analogy they're trying to describe really seems like a stretch. i am curious to see what they're marketing is going to look like as we get closer to the proposed launch at the end of next year.