During General Motorsâ€™ bankruptcy, the Presidentâ€™s Auto Task Force, in cooperation with GM leadership, decided that GM had to reduce its number of brands. Initially, GM decided to place Hummer, Saab, and Saturn up for sale. As you may know, Saab was sold to Spyker, and both Hummer and Saturn were eventually discontinued.
The Pontiac brand was discontinued due to the concern that five core brands were too large to maintain focus through bankruptcy. It was agreed that Pontiac would be discontinued, but as part of the bankruptcy, New GM would retain ownership of the Pontiac brand. This decision was made in order to ensure that GM could return the brand to production if demand warranted.
Clearly, General Motors has learned from the failure of their wind down of Oldsmobile, where 80% of customers defected to non-GM brands. Pontiac customers are at high risk to defecting to Ford, Mazda, Scion, Volkswagen, and Mitsubishi. For this reason alone (as well as others), we believe that GM can be convinced to resume production of Pontiac.
And that, is why this site was created. We care about General Motors (after all, as Americans, we are all shareholders currently), and we want to see this turnaround a success. Without a sport car badge, General Motors will lose a key young demographic of customers looking for economical, fuel-efficient sport cars.
Did you know that Pontiac still outranks Buick in Google search popularity 2:1?