I'm fine with anything this side of a Fram orange can of death on the Vibe.
Knowing what I know now about OCOD's thanks to the interwebs, I cringe at how I (and my father) used to run these things exclusively. I can say have never had one fail though...
In the Vibe, I started out using AC Delco but discovered I could get what appears to be the same exact filter for less in the Supertech brand. (made by the same company.) Those worked fine.
Wix and Purolator are also great choices. I am currently running a Purolator PureOne and plan on sticking with them. Seems to be a great filter and at the local Meijer I can usually get them cheap or free in an oil combo deal. I really like the grippy textured paint on them, makes it easier to work with.